Interview With FRUU

Today’s post is dedicated to our February Brand Of The Month, FRUU!

We spoke with its founder Terence about his thoughts on the beauty industry and to find out more about the brand.


What is a typical day at the FRUU HQ like?
It’s fun! Running FRUU is a bit like working on a school project, where you get to do all the stuff you love, arts, science, designs, writing and of course accounting and business. This roughly translates into thinking up exciting projects i.e. new products and events, designing graphics for our new products, working out how the science/chemistry of our products work together with the biology of our skin, making loads and loads of delicious lip balms in the style of a Victorian workhouse and keeping in touch with our fans.


How do you see the beauty industry changing with regards to cruelty-free & vegan products? Do you think it could ever be completely cruelty-free and vegan?

Cruelty-free and vegan cosmetics are fairly achievable nowadays from the viewpoint of a cosmetic formulator. Due to most customers demanding products to be cruelty-free and vegan, there is already a significant decrease in the demand for animal-based ingredients such as lanolin (wool-extract) and even beeswax. However, it will not be completely cruelty-free as long as ingredients such as snail extract, propolis, and caviar extract are seen by a segment of beauty consumers as beneficial.

There is already a significant decrease in the demand for animal-based ingredients such as lanolin (wool-extract)

What do cruelty-free and vegan mean to you personally?
It means the beginning of the end of exploitation of animals and insects in order to satisfy our endless and baseless lifestyle demands. More importantly, we need to the end of our exploitation of the natural world and destruction of natural habitat. This is at the heart of what we try to do at FRUU, to make sustainability an affordable norm, instead of using it as a marketing buzz word for new products.


As a biochemist, former medical researcher and now a cosmetic scientist, would you say scientific advancements have eliminated the need for animal-derived ingredients and resulted in more and more consumers demanding vegan alternatives?
We now have an advanced understanding of how our skin works and how different ingredients interact with it. For every animal-derived ingredient, there is almost always a plant-based or synthetic alternative available to achieve very similar results. With the rising popularity of natural and vegan beauty products, chemists have been working very hard for the past few years to meet the trends so you will definitely see more plant-derived ingredients becoming available in the future.


What would be your perfect day?
On a nice day, spending time with loved ones and family in the seaside! or.. thinking up new projects/products for FRUU 🙂

As your lip balms are full of fruit, does that technically mean we are getting 1 of our 5 a day when we use them? Because that would really help us out.
No, unfortunately :). Unless you are eating our lip balms, which is not advisable!


What are some of the biggest issues / problems / concerns within the beauty industry at the moment, in your opinion?
Sustainability. We are doing well as an industry in our shift to using less petroleum-based materials. However the road to sustainability to very blurred. Most plant-based renewable ingredients are grown in lands that replaces natural forest or food crops at the moment. Most products still contain 80% water, which adds to significant carbon emission during the transport process. Most consumers are used to the convenience of plastic packaging and there are little alternative eco options currently. Most green beauty organisations advocate the use of natural fragrance in the place of synthetics. Yet the production of a natural fragrance is often very land, water and carbon intense, and often more unsafe and contain more allergens than synthetics. Often, because of the limited eco ingredients available, a green product would often have a different texture or scent, which alienates everyday consumers, as they don’t resemble the synthetic products they are used to. There is much work to be done to educate consumers that sustainability is not a simple case of natural vs synthetics.


What is your favourite FRUU product?
Our Mulberry Colour lip balm, although I can’t use it! So my personal vote would be our coconut coffee scrub!

What is your favourite non- FRUU product?
MANDOM Charcoal facial cleansing scrub; the best formulated scrubbing face wash!


What is your number one beauty tip?
Sleep well and use sunscreen!!


Thank you to Terence at FRUU for his comments and for collaborating with us. Click here to visit their website, and be sure to let us know your thoughts on the interview.

If you got our February beauty box, what did you think of the Rare Coral Colour Balm? Would you like to see more from FRUU in the Beauty12 Shop?

Don’t forget to give us a like and a follow on our social media (@Beauty12Box on Facebook, Instagram, and Twitter)!


Later loves xx

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